I understand your struggle because I’ve been there, too.

I know how you feel because I’ve been there too. After 17 years as a stay at home mom, homeschooling my 3 boys, I went through a divorce. I went back to school and decided to follow my dream of building a wellness practice while raising my 3 boys. It was liberating and empowering but I was also stressed out, trying to do it all, and suffering quietly.

My weight crept up. I went through early menopause in my 40’s, I was feeling anxious, depleted and stressed out, eating chips and cheese for dinner and too much wine. And I had that mean girl voice telling me all the ways I just didn’t measure up.  Outside I looked like I was handling it all, but inside I was lacking confidence and doubting my ability to actually build my dream. 

I knew that something needed to change soon. I took on too much and unintentionally put my own needs on the back burner in service of taking care of my new business and family. 

What I was doing was not sustainable. If I wanted to be the kind of mom and wellness practitioner I wanted to be, and build the holistic wellness practice of my dreams, I needed to get this figured out. 

So I found a coaching training program that was focused on how habits are created in the brain. It was program based in something called “neuro-linguistic programming.”  I learned the Transformational Coaching Method of speaking the language of your brain. And that’s when everything clicked for me. I broke out of old limiting beliefs that were keeping game and my clients stuck in the rut of overwhelm, doing too much and defaulting back into old habits, into sustainable ones that created long-term well-being, abundance, balance, flow, confidence, and fulfillment. 

THIS was the missing piece that I needed. It was amazing. And….

After I completed my certifications and mastery trainings I still felt… well, lost. What I learned about helping others transform their lives had very little to do with actually running and building a wellness practice. I was thinking:

  • Where do I start?

  • What’s my niche?

  • How do I find clients?

  • How much do I charge?

  • What do I offer?

  • Do I coach 1-1 or groups?

  • How do enroll clients effectively and consistently?

  • What online systems do I need to set up?

Plus, the mindset blocks that arise when your just starting out:

  • Money! Asking for it and receiving it, without feeling sales-ey. 

  • Feeling like I was doing it wrong if I got a “no”

  • Feeling like anyone who said ‘No’ was a time-waster

  • Feeling like an imposter- who am I to create this kind of income and life?

  • Unsure if this coaching thing was even going to work

  • Feeling like I needed more training to finally be worthy of getting paid

  • Wasting time on free downloads and webinars

  • Comparing myself to other coaches who were making 6 figures when I wasn’t 

  • Wondering if my ideas would even work.

I was determined to make my wellness practice thrive and spent a lot time, $$$ and trial and error to build systems and programs to run a thriving holistic wellness practice! I felt frazzled trying to “do all the things.”

It became clear after struggling, that I needed help to simplify and become intentional. I invested in my own coach and that’s when things really turned around. I was no longer lone-wolfing it. I was learning from someone who was heart-centered, authentic and KNEW how create a thriving 6 figure practice with freedom, flow and integrity. I up-leveled dramatically in my business and in my personal life. And it happened FAST. Within 6 months I hit 6 figures. I’ve consistently hit 5 figure months while I was well nourished and taking care of me. Working harder was NOT the way. 

She taught me a few simple strategies that worked really well for me. Combined with mindset shifts that allowed me to embrace abundance and create success on my own terms, rather than trying a bunch of things that had been recommended to do in various training programs. 

After so much time struggling, I was ecstatic that I finally found what works, which is why I knew I had to share it with women wellness entrepreneurs like you!

Today I feel a new sense of abundance, freedom and create success on my own terms and I teach other women wellness entrepreneurs how to do the same.

You don’t need to do ALL THE THINGS. You DO need a simple heart-centered strategy that you can put on repeat. One that allows you to serve instead of sell and build community and relationship that create impact. 

Most importantly, you get to build your practice from a place of authenticity, integrity, being fully nourished and sourced without sacrificing yourself, your family and what matters to you most.  

You TOO, can create abundance, freedom and flow and I’d love to show you how. 



 It’s time to create a new possibility. 

 I’m ready to hold that space for you, sweet friend.   


Work with me 


Oh, and in case you’re curious, here’s the boring, cover-letter friendly version:

Christine Williams |Soulful Business and Leadership Coach for Women Wellness Entrepreneurs | Speaker | Owner, Shine Wellness | Founder- Women Wellness Entrepreneur Association |Massage Therapist | Transformational Health Coach | Holistic Lifestyle Coach |Advanced and Mastery TCM Coach|Certified Nutritional Therapy Practitioner

A glimpse at my involvement in the holistic wellness community:


Women’s Empowerment Speaker and Wellness Influencer

Certified Master Transformational Health and Life Coach

Certified Functional Nutritional Therapy Practitioner

  • Weston A. Price Foundation Chapter Leader – Teaching classes on how to make traditional homemade food like sourdough bread, butter, fermented veggies, kombucha.

7 year Licensed Massage Therapist

  • Specialized certification in Clinical Neuromuscular Therapy and Structural Bodywork

    • Certified Integrative Reflexology Practitioner

    • Certified Raindrop Technique Specialist


Partner with local doctors, nurses, acupuncturists and chiropractors, including Northeast Gastroenterology and Digestive Health Associates, Northeast Integrative Medicine, Lockney Wellness and Acupuncture, Carolina Total Care Chiropractic, South Lake Women’s Healthcare, CHS Holistic nurses and more.

Some interesting facts about me:

    • Most people don’t know that I got married in Scotland.


    • Cooking and having fun with my kids in the kitchen makes my heart sing.


    • I love to work with my hands and get creative. Knitting, making candles, crafting, cooking. (maybe that’s why I love my work as a massage therapist, I get to use my hands)


    • My husband and I LOVE to travel together and experience new places and foods, especially craft beers. I think I have a gypsy heart.


    • I have a 15-year-old cat named Whiskers. (He is the most “chill” cat I know. Maybe that’s why he’s lived so long.)


    • My favorite place I have visited is Scotland. I want to go back and see more of that beautiful country I missed the first time. Especially the Islands of Iona and Skye.


  • My favorite form of self-care is having quiet time in the morning, my weekly massage, a walk in the woods, and a semi-annual trip to the Well of Mercy for some recharging time to reconnect with myself, my higher power and to unplug.


Get started today:

For business and leadership coaching: You’ll start by booking a 30 minute clarity call. Just click >>”Start Here.” If we’re a good fit, we’ll decide on the best program to meet your goals and pick a start date to begin. After our call, you’ll get an email with the client agreement for you to sign and return to me prior to our first coaching session.

For Group Coaching: We will start in clarity call to make sure it’s right for you. 

For Speaking engagements: Please send an email to shinewithchris@gmail.com and we can set up a time to discuss your needs. 

Have some personal questions about your situation you’d like to discuss before enrolling?

Go ahead and apply for a Free 30 minute Clarity Call and we can figure that out on the phone together!


This is about you.


I can’t wait to see you shine!


YES- I want the FREE Clarity CaLL 

Pssssst! Wondering what happens if you click that purple button right up there and schedule a call?

 I’m so glad you asked! Your call is 100% no strings attached. It’s our chance to get to know each other, see if we’re a good fit, and outline your plan for tackling your challenges together, so you can finally invest in the life you’ve been dreaming of!